Project Terbang by Takaful Malaysia

Project Terbang by Takaful Malaysia across more than 200 digital screens at KLIA Terminal 1.

In high-trust categories such as insurance, Out-of-Home advertising plays a crucial role in reinforcing brand confidence. Its consistent presence in premium public environments enhances credibility, visibility, and long-term brand recall.
Research shows that 93% of Malaysians feel more confident in established brands featured through Out-of-Home advertising, driven by the format’s inherent authority and wide public exposure.
When the message meets the moment, travel insurance at the airport is not just strategic. It is relevant, contextual, and impossible to miss.
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